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Despite having a loyal fan base, the NBA Sports team struggled with keeping fans engaged, especially when it came to their digital platforms. The team was striving to keep up with the ever-changing landscape of the NBA. Their internal CRM and operations tools were outdated, leaving them unable to make informed decisions for their players and coaches. They knew they needed a change.
The NBA team sought the services of Applaudo to revamp their digital platforms, which encompass several key features such as ticket sales, exclusive content, e-commerce, and interactive gaming experiences. Applaudo offered a comprehensive suite of services, including data engineering & analytics, design consultancy, web development, and management support, to streamline internal workflows, elevate fan experiences, and provide data-driven insights to enhance decision-making processes.
Data Engineering & Analysis
Innovation & Experience Design
Development & Maintenance
Cloud Solution
Quality Assurance
North America
Sports
In an industry where fans are heavily invested in their favorite teams, it is critical that sports teams and businesses reciprocate by delivering customized and engaging experiences to their fans.
Lack of fan engagement and game assistance.
Improve coaches’ decision-making and players’ experience through IoT analysis.
Lack of predictability of supply chain (tickets, merch, perishables, stadium, parking, etc.)
Our team began by identifying all potential sources of data to enable 360° analysis improve game performance, increase fan engagement, and make the supply chain more predictable to increase share of wallet and minimize losses
Data cleansing, transformation, and merging different data sources to create summary statistics for easy access and informed decision-making came next
We then enabled data processing for quick and efficient analysis by leveraging the collected data
Developed predictive models for better player acquisitions and game strategy decisions, fan behavior, merch and perishable sales
Used historical data and machine learning algorithms to predict future player performance, game outcomes, ticket and food sales, etc.
Provided real-time analytics and visualizations for informed decisions during the game not just for coaches but also perishable snacks at stadium, merchandize to maximize profits while improving fan engagement and loyalty with hyper-personalization
Delivered a modernized internal systems to the NBA sports team along with management and advisory services to set up our client for success and always be ahead of the game
Working with a thought-partner enabled both teams to focus on innovation, creativity, long-term vision alignment, and developing solutions that are tailored to the client’s specific needs.
We continue to focus on building a long-term relationship that provides ongoing value to our client and cheering on as ardent fans of our favorite NBA Team.
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