In an industry where fans are heavily invested in their favorite teams, it is critical that sports teams and businesses reciprocate by delivering customized and engaging experiences to their fans.

• Lack of fan engagement and game assistance.​

• Improve coaches’ decision-making and players’ experience through IoT analysis.​

• Lack of predictability of supply chain (tickets, merch, perishables, stadium, parking, etc.)

We partnered with our client to enhance Customer and Employee experience.

• Our team began by identifying all potential sources of data to enable 360° analysis improve game performance, increase fan engagement, and make the supply chain more predictable to increase share of wallet and minimize losses​

• Data cleansing, transformation, and merging different data sources to create summary statistics for easy access and informed decision-making came next​

• We then enabled data processing for quick and efficient analysis by leveraging the collected data​

• Developed predictive models for better player acquisitions and game strategy decisions, fan behavior, merch and perishable sales​

• Used historical data and machine learning algorithms to predict future player performance, game outcomes, ticket and food sales, etc.​

• Provided real-time analytics and visualizations for informed decisions during the game not just for coaches but also perishable snacks at stadium, merchandize to maximize profits while improving fan engagement and loyalty with hyper-personalization​

• Delivered a modernized internal systems to the NBA sports team along with management and advisory services to set up our client for success and always be ahead of the game​