By Applaudo Studios




Getting the most out of your app

Create an app that provides a consistent, effortless, and seamless user experience.

The digital era has vastly changed the way we interact with each other and our world. To promote interconnectivity and make life much easier for users, mobile applications are having an accelerating impact on businesses, aiming to improve the users’ experience when purchasing their products and/or services.

Today, any sector has an application dedicated to it, accessible by a simple click away. But what’s the point of having an application if it doesn’t deliver good performance? The performance of a mobile application directly affects user retention rate, ratings, number of downloads, conversions, and ultimately, revenue.   

Below, we will see the critical importance of having a high-performing mobile application and how you can improve yours. Let’s check it out.   

Why is it critical to improve the app and mobile performance

Mobile application performance continues to become increasingly essential, as businesses continue to rely more and more on the Internet, and our day-to-day operations are more dependent on the efficiency of our smartphones. In this sense, any application that proves to be slow can lead to dissatisfaction and negative criticism from users, thus undermining the company’s reputation.   

On one hand, we all desire fast, smooth, and seamless mobile experiences as we tend to stay with applications that offer great response time (less than two seconds). When the performance of a mobile application does not meet users’ expectations, there is a greater chance that they will abandon it, leading to a loss of potential revenue.  

On the other hand, if your app performs well, it can be a great game-changer. On average, mobile shoppers tend to be more engaged, spend more, and shop more frequently. This is why companies should make performance a primary focus, integrating performance testing as a mandatory part of the QA process instead of an afterthought.  

Smart tips to improve mobile app performance

Now that we have addressed the importance of improving mobile app performance, let’s take a look at some tips that can help you optimize your app.   

1. Resize, cache, and compress images to improve load time
The larger the image, the longer your application will take to load them. There are a few things you can do to improve the performance of your application: Using compression reduces the number of bytes in an image without affecting the resolution. Resizing images enables you to fit them perfectly into your mobile application and saves you the extra data needed to display the entire original image.  

Also, enable caching images that are often used, so the next time your customer opens the app, all the images are shown immediately. For instance, if you dynamically show images for the product categories in your store, enabling cache will reuse those images instead of downloading them every time the user opens the app from the Internet in your computer’s memory. Downloading external resources is time-consuming, so be sure to cache the images.   

2. Reuse your data templates
Loading multiple templates slows down the application. To make the application run faster, load fewer templates and reuse existing ones.  

3. Consider an offline mode
It is essential to let users know when they cannot continue with their actions if their network connection is down. In addition, with an offline mode, the user has the option to come back later once he has reconnected. An offline mode implies data security, reliability, and peace of mind for the user.  

4. Do early and frequent performance testing
Do not wait until the end of development to initiate the testing process. Starting early will save you time and costs, give you more flexibility to troubleshoot performance issues, and ensure that your application works as expected in multiple device brands and network conditions.  

5. Setup an application performance monitoring system
To monitor, manage the performance and availability of software applications, you can use an APM. The APM will allow you to spot performance problems in your application at a deep level making it easier to guarantee an expected service level.  

6. Opt for a company culture that focuses on performance
When organizations adopt an attitude of early and frequent testing, the result will be beneficial to you in every aspect. By instilling a vision of high-performance applications, the entire team will be able to design a plan and stick to it more easily.   

7. Use performance metrics
We recommend that you focus on two performance metrics: the one that has to do with the performance experienced by the user (perceived performance) and the one that measures the computational resources that your app uses for completing any task, as these two play a key part in how “fast” your app truly is.  

We are here for you

At Applaudo Studios, we make the performance of your mobile application our priority. We guarantee quality as a key component of the development process, to create a reliable product with rich user experiences that consumers can trust. Starting from the look and feel of an application, we design technological solutions, pinpoint performance issues before your application reaches the market, and effectively achieve your goals.   

Let’s address your needs and see how you can improve the performance of your mobile app, today. 

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