Nine Ways To Build Brand Relationships With Teens On Social Media

Ana Morales
By Ana Morales

Teens are an important audience for brands to be aware of catching and keeping their attention. According to Pew Research Center survey, around 95% of teens have access to a smartphone, and 45% say they are online 'almost constantly'.

Every generation of teens always do things differently, while a few years ago social media wasn’t making noise among our lives, now everything is different. Teens are behind social platforms such as YouTube, Instagram, Twitter or Snapchat and it is becoming a major challenge for marketers to reach the young audience in the right place.

“Ad history tells us that “sexy” sells. Now, with a more socially-conscious millennial generation and younger teen/tween users, brands should shift from sexy to authentic.”

-Katina Kenyon, VP of Sales and Marketing

Read Katina’s full answer along with other Marketing leaders’ opinions on the next Forbes article and find out how to build a relationship with your teen audience on social media: