Every generation of teens always do things differently, while a few years ago social media wasn’t making noise among our lives, now everything is different. Teens are behind social platforms such as YouTube, Instagram, Twitter or Snapchat and it is becoming a major challenge for marketers to reach the young audience in the right place.
“Ad history tells us that “sexy” sells. Now, with a more socially-conscious millennial generation and younger teen/tween users, brands should shift from sexy to authentic.”
-Katina Kenyon, VP of Sales and Marketing
Read Katina’s full answer along with other Marketing leaders’ opinions on the next Forbes article and find out how to build a relationship with your teen audience on social media: