In any industry, trust plays a huge role for a business to be successful. A lack of trust could mean a loss of sales opportunities, but with an effective public relations partnership, a brand can improve the generation of new leads and boost their credibility.
Whether you are working with a PR agency or determining to work with one, you should know that keeping a good partnership along both sides (PR and your business) is important to have success in the strategies to be implemented.
“If your company is considering bringing on a new PR agency, do the leg work. Much like you’d conduct interviews with referrals when exploring a new technology vendor, do the same with the PR agency references.”
– Katina Kenyon, VP of Sales and Marketing
Keep reading the next Forbes article for the complete answer of our VP of Sales and Marketing and find out what other Marketing leaders advise on how to get the best from your PR agency. Remember: Public relations is a good weapon for your business when used right.