Many businesses have failed to meet the changing needs of the modern consumer. A clear example was Blockbuster which ended up losing to Netflix and its subscription services model success.
Subscription services owe its success to the balance and value it provides to both the customer and the company. For customers, the benefit lies in the convenience of acquiring a service or product with just one click and without having to leave the house, which removes the hassle of making a trip to the store to place an order. For businesses, the value of a subscription service is the ability to predict revenue through recurring sales. However, evaluate your current business situation first before jumping into this strategy.
“Thought-provoking, insightful and entertaining content is the Holy Grail of marketing. Users continue to come back to these subscription providers because they’ve been able to deliver the Holy Grail with consistency.”
– Katina Kenyon, VP of Sales and Marketing
Continue to read Katina’s full answer and other Marketing leaders’ advice about subscription services: