Communication is key between your partners and you. Everyone should be on the same page and even though there can be disagreements (because it’s bound to happen), having an open communication with each partner minimizes misunderstandings and helps to work through them more quickly.
“Establish a business management system where it’s routine to host a QBR (Quarterly Business Review) for all partners to get an update on performance, key initiatives and how they fit into the overall business strategy.”
– Katina Kenyon, VP of Sales and Marketing
Read Katina’s complete answer to 14 Strategies To Keep Communication Open Between Partner Agencies by Forbes Agency Council and find out other professional tips from Marketing leaders: