Today, ad blockers have increased significantly for various reasons, but the main cause has been described as that there are too many and are too annoying. For digital agencies, this represents a challenge to find more creative ways to place advertising.
So, how can this problem be fixed?
It is important that agencies know who is their audience and engage directly with them in order to find out the reasons why they are using ad blockers. If an ad is not intrusive, annoying and aims to the interest of what the user is looking for, there will be no need for ad blockers.
“Focus on relevant keywords that match your products or services being advertised… ”
–Katina Kenyon, VP of Sales and Marketing
Read the full answer in 14 Effective Strategies To Overcome Ad Blocking by Forbes Agency Council, where Katina and other Marketing experts share their professional tips to fight ad blockers