Today, consumers have become more socially conscious about how brands handle their marketing and we have seen it before in several ad campaigns. Whether is offensive humor or an unintentional wrong message, a marketing campaign can be a major make or break for your brand.
Make sure you have the right creative team behind the scenes and mostly, that your message is appropriate to your audience. Remember that in your target each person has different preferences, tastes, and habits, therefore your marketing campaign should reach each one of them.
“Authenticity comes when marketers are real: Real with the actors they select. Real with the settings they place actors in. Real with the channels they pay to have their advertising shown on.”
-Katina Kenyon, VP of Sales and Marketing
Read her full answer on the next Forbes article along with other Marketing leaders’ advice to create a marketing campaign that is authentic and sensitive to diversity: